Employee Engagement for Small Businesses
An engaged workforce is critical for the success of any business, regardless of its size. However, small businesses often face unique challenges regarding employee engagement. With only 36% of employees engaged in the workplace, unfortunately, it's no surprise that most small businesses are struggling to compete against larger competitors with more developed employee engagement methods.
With limited time, money, and resources at their disposal, small business owners must ensure that what they are doing is helping them build a workforce that's invested in driving company success. Here's what you need to know about employee engagement for small businesses:
What is Employee Engagement?
Before discussing how to engage employees in a small business, it's essential to understand what employee engagement is. Employee engagement is a measure of how connected employees feel to their work and their company. Engaged employees are more productive, creative, and committed to their work. When employees feel valued, trusted, and recognised for their work, engagement will follow as a natural byproduct.
What's at Stake?
The consequences of having an unengaged workforce are very real: we know that disengaged employees lead to higher turnover rates and lower productivity. On the other hand, research has found that organisations with engaged employees tend to be more profitable and experience fewer safety incidents, automatically resulting in better performance and outcomes. It is clear that improving employee engagement can drastically increase a business' success rate, therefore, small business owners need to recognise that it's a win for everyone involved when engagement is improved, even if it does come at an extra effort.
So How Can We Engage Our Employees?
So, how exactly can small businesses improve their employees' level of engagement? While it takes time and consideration, there are several easy solutions you can implement in your company today:
Inculcate a Culture of Recognition
Giving employees the recognition they deserve is one of the simplest and most effective ways to engage them in their work. It shows that you appreciate their efforts and that their work is valuable. Recognition can come in many forms, such as verbal praise, awards, public recognition, or simply expressing gratitude.
For example, at the end of every day, you can send a simple "thank you" email to all employees for their contributions. Small gestures like this can make a big impact on employee engagement.
Create Opportunities for Growth and Development
Employees want to feel like they're constantly growing and developing in their roles. Offering opportunities for growth and development shows that you value your employees' professional development and are committed to helping them reach their goals.
You can provide growth opportunities in several ways, such as offering classes or training programs, providing mentorship opportunities, or simply granting new and challenging tasks for employees to take on.
Establish Policies that Promote Collaboration
In a small business, collaboration is crucial. As a superior, it's important to establish policies that promote productive teamwork and encourage open communication. For example, you can create a buddy system where everyone pairs up to work together on a task or project.
You should also look out for employees who work well independently and try to allow them to work on their own every once in a while.
Promote an Open-Door Policy
It would be beneficial to establish an open-door policy where employees are encouraged to talk with you about any issues or concerns they might have inside or outside the office affecting their abilities to perform. By allowing employees to voice their opinions and ideas, you'll be able to help your business grow in a direction that's best suited for them.
Creating an environment where employees feel comfortable communicating openly is key to fostering a productive and engaged workforce.
Prioritise Employee Engagement Today
Employee engagement is essential for small businesses looking to create a productive and successful workforce. By following the tips above, you can create an environment where employees feel valued, appreciated, and recognised for their contributions. When employees feel like they're a part of something special – that they're not just another "employee number" – they'll be more motivated and productive, leading to better performance and stronger outcomes.
Sprout with Us!
Individuals in managerial positions may find it difficult to juggle their daily duties and come up with ways to engage their employees effectively, which can disadvantage the company’s overall performance. Sprout has got you covered! We can handle your administrative duties ranging from employee payroll, work pass applications, accounting services and corporate secretarial services. Feel free to contact us for further information.